Semadar’s Philosophy

Years before the people behind Semadar explored different layers of skin, they explored the desert. That enchanting oasis worked its magic on the company founders, who have delved into the myriad of dunes in order to unlock their mysteries. There, they have discovered the alga farms, which in turn has give them life-changing information. There, they had learned how under the most extreme climate conditions, and thanks to the immense natural resource that is sunrays, potent raw ingredients can be produced, ones that benefit human health beyond imagination. The Semadar founders have taken on a significant challenge – harnessing nature’s desert treasure and making it accessible to all. Thus, by combining agriculture, science and innovation, along with leading professionals from each field, the Semadar formulas were conceived.

The Desert Alga

Worldwide, people have discovered the immense potential that lies in micro alga. However, we at Semadar have chosen to use in our line of skincare solutions, the flagship product of one of the most leading and innovative micro alga farming companies in the world. The company has developed a unique technology that utilizes the strong rays of the desert sun to grow a micro alga known as Haematococcus Pluvialis. Through a sustainable process, the company produces from this alga one of the highest qualities of Astaxanthin. The Astaxanthin is naturally produces in those micro algae due to its ability to protect their DNA from the extreme environmental conditions and their impact. The company’s team of scientists have researched and studied this naturally developed mechanism in order to develop a pure variation of Astaxanthin, that can be used in skincare formulas. That is how your skin enjoys nature’s creation.

Astaxanthin – Nature’s “Red Gold”

Astaxanthin is a potent Carotenoid and one of nature’s most effective antioxidants. It’s known for its substantial impact on the skin. Astaxanthin can be found in nature mostly in red alga, and in animals such as salmon fish and flamingos, who both feed on the same alga, giving them their reddish hue. The red alga produces the Astaxanthin when exposed to sunlight. The Astaxanthin, in fact, provides them a double protection; first from the sun’s UV rays, and second from the antioxidation caused by exposure. We at Semader have created a whole line of skincare products that contain and unprecedented concentration of Astaxanthin, to recreate those attributes for facial skin. The Astaxanthin is 6000 times more potent than vitamin C, more effective in protecting the skin from sun damage and skin aging, prevents the creation of free radicals and fights them off and anti-inflammatory. All these benefits had given it the name the “Red Gold”.